SUMMARY:

This internship is designed for Tribal Team Members interested in gaining practical experience in the operations of Player Development, specifically in the area of Database Marketing.

The Intern will have the opportunity to gain up to 2000 hours (1 year) of on-the-job training, education, and experience necessary to understand and perform the duties of the position by successfully completing all tasks and assignments listed in the Intern Work Plan Outline. Additionally, Interns will participate in LEAP trainings to gain leadership skills and may attend off-site trainings and/or educational programs, in order to enhance their skills and broaden their service knowledge.

The Database Marketing Intern will acquire the skills necessary to be responsible for the coordination and implementation of marketing initiatives using the available database(s) of customers, or potential customers, to promote the property through addressable and interactive media including: direct mail, email, telemarketing, mobile media, a website portal and social media.

Upon successful conclusion of the internship program, interns will receive a certificate of completion.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

During the Course of the Database Marketing Intern Program, and under supervision, the intern will learn to:

  • Work collaboratively with the management team, training staff, and the CDPA to complete all portions of the internship outline/work plan.
  • Interact effectively with the public and Team Members and perform excellent customer service at all times.
  • Perform various data entry tasks including prize code entry, tag code entry, database hygiene, address corrections, return mail processing, etc.
  • Assist with the creation, set-up, maintenance, administration, and measurement of database marketing campaigns.
  • Implement marketing’s day-to-day social media strategies, and analyze results.
  • Coordinate and execute direct mail, email, telemarketing, mobile media, website portal and social media initiatives, and analyze results.
  • Handle guest service issues regarding database marketing offers over the phone, by mail and email.
  • Administer purchasing procedures for the database marketing department, including tracking expenses, approvals, purchase requisitions and invoicing.
  • Route and/or file database marketing documents including creative samples, financial documents, analytical reports, proposals, approvals, etc
  • Assist with coordinating the production of database marketing campaigns by interfacing with relevant departments
  • Maintain an extremely high attention to detail and level of accuracy in the issuance, configuration and proofing of promotional offers and customer communications.
  • Assist with the submission of production requests and deadline schedules to the Advertising Department to help insure creative production is accomplished on a timely basis.
  • Utilize MS Excel, SQL (Structured Query Language) and other reporting tools at a level to which he/she can author accurate queries and provide reports for large data sets.
  • Produce scheduled and ad hoc database reports from the player tracking system or CRM applications.
  • Assist in resolving operation, production, and off issues related to Database Marketing.
  • Assist with the coordination of analytics requests and direct marketing requests from other departments.
  • Assist with basic reporting out of the player tracking database
  • Assist special events with promotions
  • Maintain a consistent, regular attendance record
  • Perform any other reasonable request made by management to support the marketing department.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

High School Diploma or GED Required. Bachelor’s degree in Database Management, Mass Communications/Journalism, Marketing, Print Media Management, Business Administration, Business Finance or a related field or enrollment in an applicable degree program preferred. Six months to one year of casino experience, marketing experience, or clerical/office administration experience.

SPECIAL QUALIFICATIONS:

Must be a currently enrolled PRCI Member. Must be 21 years of age or older. Strong organizational and interpersonal skills required. Basic MS, Excel and MS Office skills. Ability to learn various types of computer software related to database queries, casino player tracking systems, data entry, event reservations management, etc.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence, and strong proofreading skills required.

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability or willingness to learn how to work with large data sets and apply mathematical reasoning/analysis skills.

REASONING ABILITY:

Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the Team Member is regularly required to talk or hear. The Team Member is also regularly required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls. The Team Member is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job.

The noise level in the work environment is usually moderate. When on the casino floor, the Team Member will be exposed to a smoke-filled environment.