SUMMARY: Responsible for plan and purchase of media space or time in a variety of local media, including but not limited to: newspaper, magazine, radio, TV, social media and print.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

  • Interacts effectively with the public and Team Members. Performs excellent customer service at all times.
  • Plans and buys implementation for TV, radio, print, out-of home, direct mail, online display advertising paid search advertising, social media, and other innovative, cutting-edge media opportunities, strategic partnerships, and cross promotions.
  • Assists in the development and execution of traditional and digital/news media strategies and tactics, including paid and earned media.
  • Creates unique and innovative partnerships and/or cross-promotional campaigns between clients and media partners.
  • Tracks invoices, performs post-buy analyses/reporting, and provides monthly progress reports.
  • Works closely with the Advertising Specialist to coordinate marketing activities.
  • Ensures compliance with all policies and procedures.
  • Maintains a consistent, regular attendance record.
  • Ushers as needed by management for events.
  • Performs any reasonable request made by management.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

High school diploma or GED required. Bachelor’s degree in journalism, marketing, communications or a related field from an accredited college or university preferred, or an equivalent combination of education and experience. Minimum three to five years experience in media, marketing or public relations, with five years multimedia media planning and buying experience. Advertising agency experience and casino experience preferred.

SPECIAL QUALIFICATIONS:

Must have experience with and/or knowledge of the following:

  • Understanding & familiarity with key media terminology (e.g., for Broadcast: GRPs, TRPs, Reach, Frequency, Share, CPM, Dayparts; and for Digital: CPM, CPC, CPA, Impressions, CTR, Conversion, Conversion Rate).
  • Experienced with Google AdWords other paid search ad platforms, Facebook Self-Service Advertising Platform, Linkedin Ads, Twitter, etc.
  • Knowledge of media research practices, media planning and buying, and earned media software such as: STRATA SBMS and View, Vocus, Nielsen, Arbitron, Comscore, Analytics, Scarborough, and MRI.
  • In-depth understanding of various local media options in the Central Valley and outside media markets in California.

ADDITIONAL QUALIFICATIONS:

Must possess excellent organizational and interpersonal skills. Must possess excellent verbal and written communication skills. Bilingual in Spanish helpful. Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint. Must be able to thrive in a fast-paced, high-volume environment. Must have proven ability to manage multiple projects in a high-pressure environment and across different time zones that requires flexibility and a “can-do” attitude.